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We’re a marketing services consultancy on a mission to be a source of trust and truth in an ever-changing marketplace, to help our clients through critical inflection points, and to drive measurable results. We serve businesses across a variety of industries and focus on:
- Helping businesses scale and transition through critical milestones in their growth
- Optimizing growth opportunities and minimizing risk
- Aligning marketing strategy with business objectives and enhancing internal marketing operations to prove and improve value
- Ensuring teams are upskilled, adapting to AI-related marketing channel shifts, and integrating new technology safely and effectively into their workflows
Our Approach
Every business is a unique blend of its culture, products and services, priorities, and stage of growth. We incorporate each of these factors into our proprietary IGNITE framework to provide a structured process for analysis and innovation.
Our Story
Kasari was founded in 2018 in Richmond, Virginia as a marketing consultancy specializing in providing c-suite level marketing leadership, strategy development and execution support. For nearly a decade, we’ve supported scaling businesses succeed through change. Based on our experiences, we learned what often holds companies back from achieving their highest success, and created a bridge to solve those problems.
- Marketing teams at small to mid-sized businesses are typically constructed to develop assets, run programs and build campaigns rather than operate as a strategic business function
- Critical periods of change and transition are opportunities that require strategic vision to be fully realized
- Productivity can be confused with effectiveness and though data is often captured, it is not always well understood
- Communication gaps between marketing teams and leaders can be an obstacle to maximizing opportunity
Our work provides expert guidance and creates structure and clarity through periods of opportunity and transition.
Leadership
Kim Baker, founder & managing director, brings more than 25 years of marketing expertise and corporate leadership to every engagement. Her vision for integrated marketing solutions and strategic transitions is driven by a commitment to building better outcomes for clients. She is actively involved in every assignment along with a vibrant team of specialists. Together, we find opportunities, solve challenges, navigate change, create smooth transitions, and improve short and long-term team performance.
“We’re committed to helping clients maximize value and impact by aligning marketing efforts with business goals and creating smooth transitions during pivotal moments of change. We have the vision to see opportunities and the experience to deliver value and results.”
– Kim Baker, Founder & Managing Director
A Vision Rooted in Values
Our values are not just a part of our work, they are the foundation of it. Who we are matters as much as what we do.